Great products have a story inside them.
I find it, then make it heard.
About
I work at the intersection of AI, media, and product. The work, in every context, is making what gets built legible to the right people. I've built products for millions and run rooms where an industry talked about its future. What I think about most: how AI reshapes creativity and judgment, and where the line should be.
Selected work & writing
Telling a Better Story
Two projects, two formats. One in streaming, one on the conference stage. Both ask the same question: what story does this actually need to tell?
View case studies
Noises of AI
Notes on AI, media, and product judgment. What's worth building, what's overhyped, and what should stay human.
Read notesOpen to conversations about media, AI products, and creative work.
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